{"id":1959,"date":"2025-11-25T02:22:06","date_gmt":"2025-11-25T00:22:06","guid":{"rendered":"https:\/\/questionna.com\/?p=1959"},"modified":"2025-12-12T02:29:06","modified_gmt":"2025-12-12T00:29:06","slug":"derecho-de-imagen","status":"publish","type":"post","link":"https:\/\/questionna.com\/en\/blog\/derecho-de-imagen\/","title":{"rendered":"Gu\u00eda jur\u00eddica esencial sobre el derecho de imagen y el uso de im\u00e1genes licenciadas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El uso de im\u00e1genes en blogs, redes sociales o webs corporativas est\u00e1 fuertemente regulado. Muchas empresas reciben reclamaciones por haber utilizado fotograf\u00edas sin permiso, especialmente procedentes de agencias profesionales como The Associated Press (AP), Getty Images o Reuters. Conocer c\u00f3mo funciona el derecho de imagen y los l\u00edmites del derecho de autor es imprescindible para evitar sanciones y costes innecesarios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marco legal: \u00bfqu\u00e9 protege exactamente la ley?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En Espa\u00f1a, el tratamiento de im\u00e1genes y el derecho de imagen se regulan principalmente por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ley de Propiedad Intelectual (Real Decreto Legislativo 1\/1996)<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Directiva 2001\/29\/CE sobre derecho de autor en la UE<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Convenio de Berna y normativa internacional<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Toda fotograf\u00eda queda protegida desde el mismo momento en que es creada. El autor o titular \u2014a menudo agencias\u2014 mantiene:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Derechos morales<\/strong> (autor\u00eda, integridad de la obra\u2026)<br><\/li>\n\n\n\n<li><strong>Derechos de explotaci\u00f3n<\/strong> (reproducci\u00f3n, distribuci\u00f3n, comunicaci\u00f3n p\u00fablica y transformaci\u00f3n)<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar una imagen sin permiso vulnera estos derechos y, a menudo, tambi\u00e9n el <strong>derecho de imagen<\/strong>, especialmente cuando aparecen personas reconocibles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cu\u00e1ndo NO se pueden utilizar im\u00e1genes licenciadas<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>a) Sin haber adquirido la licencia<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las fotograf\u00edas de agencias profesionales no son de uso libre. AP, Getty o Reuters realizan un seguimiento activo de usos no autorizados, a menudo a trav\u00e9s de plataformas como <em>PicRights<\/em> o <em>Pixsy<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publicar estas im\u00e1genes en blogs, redes o webs corporativas sin licencia supone una infracci\u00f3n del <strong>art. 20 LPI<\/strong> (comunicaci\u00f3n p\u00fablica no autorizada).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>b) Cuando el uso supera los l\u00edmites de la licencia<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Incluso con una licencia v\u00e1lida, el uso suele estar limitado por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tiempo<br><\/li>\n\n\n\n<li>territorio<br><\/li>\n\n\n\n<li>finalidad (normalmente solo editorial)<br><\/li>\n\n\n\n<li>volumen de reproducciones<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Superar estos l\u00edmites constituye una infracci\u00f3n seg\u00fan el <strong>art. 48 LPI<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>c) Uso comercial sin autorizaci\u00f3n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las agencias aplican tarifas espec\u00edficas para usos comerciales o promocionales. Si la imagen se utiliza en este contexto sin autorizaci\u00f3n, el titular puede reclamar una indemnizaci\u00f3n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cu\u00e1ndo S\u00cd se pueden utilizar im\u00e1genes ajenas<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>a) Cuando existe una licencia v\u00e1lida<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se puede utilizar una imagen siempre que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>se haya adquirido la licencia directamente a la agencia,<br><\/li>\n\n\n\n<li>provenga de un banco de im\u00e1genes autorizado,<br><\/li>\n\n\n\n<li>o exista una cesi\u00f3n contractual clara.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Es fundamental conservar pruebas documentales de la licencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>b) Im\u00e1genes con licencias abiertas (Creative Commons)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se pueden utilizar siempre que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>se respete la atribuci\u00f3n requerida,<br><\/li>\n\n\n\n<li>se compruebe si permiten uso comercial,<br><\/li>\n\n\n\n<li>se respeten las restricciones sobre obras derivadas.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>c) Cuando aplica una excepci\u00f3n legal (l\u00edmites del derecho de autor)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La LPI prev\u00e9 excepciones concretas (arts. 31 a 40). Las m\u00e1s habituales:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Derecho de cita (art. 32 LPI)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Solo aplicable si la imagen sirve para analizar, comentar o explicar el contenido, y siempre con citaci\u00f3n del autor y la fuente.<br><strong>No es aplicable a blogs corporativos con finalidad promocional.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Informaci\u00f3n de actualidad (art. 35 LPI)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Permite incluir im\u00e1genes como elementos accesorios en una noticia de actualidad.<br><strong>Nunca para usos comerciales ni contenidos no informativos.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 pueden reclamar si utilizas una imagen sin permiso?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan los arts. 138 a 140 LPI, el titular puede exigir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retirada inmediata de la imagen<br><\/li>\n\n\n\n<li>Indemnizaci\u00f3n por da\u00f1os y perjuicios, calculada seg\u00fan:<br>\n<ul class=\"wp-block-list\">\n<li>beneficio obtenido por el infractor<br><\/li>\n\n\n\n<li>perjuicio causado al titular<br><\/li>\n\n\n\n<li>precio de mercado de la licencia<br><\/li>\n\n\n\n<li>da\u00f1os morales<br><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En la pr\u00e1ctica, las reclamaciones extrajudiciales suelen basarse en el <strong>valor comercial de la licencia + un recargo por uso no autorizado<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando en la imagen aparecen personas identificables, tambi\u00e9n puede entrar en juego el <strong>derecho de imagen<\/strong>, reforzando a\u00fan m\u00e1s las posibles reclamaciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusiones<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las im\u00e1genes licenciadas no pueden utilizarse libremente y su uso indebido puede generar costes elevados. El derecho de imagen y la LPI act\u00faan conjuntamente para proteger tanto al autor como a la persona que aparece en la fotograf\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para evitar problemas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>consigue siempre una licencia v\u00e1lida,<br><\/li>\n\n\n\n<li>conserva la prueba documental,<br><\/li>\n\n\n\n<li>revisa bien las condiciones de uso,<br><\/li>\n\n\n\n<li>y evita utilizar im\u00e1genes protegidas en entornos comerciales sin autorizaci\u00f3n clara.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta prevenci\u00f3n es mucho m\u00e1s barata \u2014y segura\u2014 que afrontar una reclamaci\u00f3n posteriormente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El uso de im\u00e1genes en blogs, redes sociales o webs corporativas est\u00e1 fuertemente regulado. Muchas empresas reciben reclamaciones por haber utilizado fotograf\u00edas sin permiso, especialmente procedentes de agencias profesionales como The Associated Press (AP), Getty Images o Reuters. Conocer c\u00f3mo funciona el derecho de imagen y los l\u00edmites del derecho de autor es imprescindible para [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[],"class_list":["post-1959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-derecho-audiovisual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda sobre el derecho de imagen e licenciadas - QUESTIONNA<\/title>\n<meta name=\"description\" content=\"Entiende qu\u00e9 es el derecho de imagen y c\u00f3mo utilizar im\u00e1genes licenciadas de forma legal para evitar reclamaciones y sanciones en blogs y webs corporativas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/questionna.com\/blog\/derecho-de-imagen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda sobre el derecho de imagen e licenciadas - 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